Beauty Avenue, Hong Kong

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'Beauty Avenue' - Hong Kong

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Character design and cosmetic product illustration for the Grand Opening of Beauty Avenue, Hong-Kong

Art Direction & Illustration for Beauty Avenue, a luxury department store in the Hong Kong that covers over 20,000 sq ft at Langham Place.

Taking the vibrant nature of the brand and presenting it in an 'organic illustration campaign' which are printed on billboards, digital animated screens and buses throughout Hong Kong.

Part I - Opening

Part II - Christmas
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Based on the woman which I created for the launch of Beauty Avenue, I was asked to draw her in a Christmas/holiday setting yet still reflecting natural beauty.

The dress is based on Lanvin's collection that brings elegance and softness without upstaging the face of Beauty Avenue. The liptstick is based on Shisheido's product and the other cosmetic products are now combined with winter/Christmas ornaments.